Overview
Aqeel Apparel is my personal e-commerce brand concept, blending fashion with religious values. The goal was to create a user-friendly prototype to map out the user flow and develop simple, intuitive designs that reflect the brand's essence.
Role:
In this project, I served as the UX/UI Designer and E-commerce Strategist for Aqeel Apparel. I was responsible for mapping the user flow, designing intuitive page layouts, and developing a seamless prototype that aligned with both functional e-commerce needs and the brand’s core values. My role also included conducting initial research on user behavior, creating wireframes and prototypes, and incorporating feedback to ensure accessibility and user-friendliness throughout the shopping experience.
Tools:
-Figma
-Canva
Problem
The challenge was to design a seamless e-commerce experience that aligns with both aesthetic fashion trends and religious principles, ensuring accessibility and ease of navigation for diverse users.
Solution
I developed a prototype that outlines the primary user journey—from browsing products to checkout. This includes simple page layouts, intuitive navigation, and functional components like product filtering and a streamlined cart process. The design prioritizes a clean, minimalist interface to enhance user experience.
Key Features
- Home Page: Highlights featured products and new arrivals with clear navigation options.
- Product Page: Detailed descriptions with filtering options for size, color, and style.
- Checkout Flow: A simple, step-by-step process to ensure quick and secure transactions
UX Research
- User Persona 1: Stylish Safiya
Name: Safiya Hassan
Age: 21
Occupation: College Student (Majoring in Business at the University of Maryland)
Location: College Park, MD
Income: Part-time job, $12,000/year
Interests: Modest Fashion, Fitness, Social Media, Sustainability
Personality Traits: Trendy, Ambitious, Community-Oriented
Goals:
- Express her religious values through modest yet fashionable outfits.
- Find versatile clothing suitable for classes, campus events, the gym, and prayer.
- Support brands that promote sustainability and inclusivity.
- Discover modest, comfortable Islamic streetwear that reflects her style while deepening her connection to her faith.
Pain Points:
- Struggles to balance staying stylish with embracing modesty as she grows closer to her faith.
- Frustrated by the limited selection of trendy streetwear that aligns with both Islamic modesty and her fashion sense.
- Needs clothing that works seamlessly for her busy schedule—from the mosque to class to casual outings.
Motivations:
- Wants to maintain her personal style while strengthening her connection to her religion.
- Feels passionate about supporting ethical and sustainable brands that reflect her values.
- Enjoys student discounts and loyalty programs to make thoughtful purchases on a budget.
- Stays active in her local Muslim community, frequently attending Maryland masjids and Islamic events.
Behavior:
- Shops online regularly and follows modest fashion influencers for style ideas.
- Actively engages with brands on Instagram and TikTok, often interacting with posts and product drops.
- Browses fashion apps and websites during downtime between classes.
- Values clothing that is appropriate for mosque visits, social gatherings, and casual campus life.
Touchpoints:
- Instagram and TikTok ads featuring modest streetwear collections.
- Email newsletters offering student discounts and eco-conscious updates.
- Mobile app or website with seamless browsing, checkout, and easy returns.
- User Persona: Modern Malik
Name: Malik Johnson
Age: 24
Occupation: Software Engineer
Location: Baltimore, MD
Income: $75,000/year
Interests: Tech, Sports, Travel, Modest Fashion
Personality Traits: Stylish, Practical, Community-Focused
Goals:
- Find stylish, comfortable clothing that reflects his religious values while keeping up with current trends.
- Seek versatile pieces that are suitable for work, casual outings, and mosque visits.
- Support brands that emphasize sustainability and ethical practices in their production.
- Discover cool, fashionable Islamic clothing similar to Under Armour that fits his active lifestyle.
Pain Points:
- Frustrated by the limited options for fashionable modest wear in men’s clothing.
- Struggles to find clothes that are both stylish and suitable for different occasions, such as work and religious gatherings.
- Needs clothing that provides comfort during long hours at work or while traveling.
Motivations:
- Wants to express his faith through his clothing while maintaining a modern, stylish appearance.
- Values supporting brands that contribute positively to the community and practice sustainability.
- Enjoys being involved in local community activities, including attending events at his mosque.
Behavior:
- Shops online and follows fashion influencers on social media for inspiration on modern modest styles.
- Engages with brands on Instagram and Facebook, often sharing his style with friends and followers.
- Looks for quality materials that provide durability and comfort, especially for everyday wear.
- Enjoys browsing during breaks at work or while commuting.
Touchpoints:
- Social media ads (Instagram, Facebook) showcasing modern Islamic streetwear for men.
- Email newsletters with updates on new collections and promotions.
- Website or mobile app with a user-friendly interface for easy shopping and browsing.
